They might work with some people, but once they realize what you are doing many will bin it.Ideally, each of us would have a digitial signature, and an electronic database could verify its authenticity. I don't like the idea of multiple page letters. It should be handwritten, or at least look handwritten in a different color that looks like ink from a pen. You must learn what emotional triggers will most affect your specific target.Īlways include a PS. Ignore marketing psychology at your peril. To decide on that headline to make reading on irresistible it was necessary to get inside the heads of the potential customers. If it was not compelling the letter was a waste of money. It had to be one that made the recipient want to read on. The most important part of the letter was the headline. The answer was "We produce them." They were a small part of our labeling business, but the franchise network sold huge quantities. Many of the recipients contacted the franchisees to find out where they could buy such coins for their business. The coin would today cost no more than 50c if bought by the multiple thousands as we did. Some businesses received a coin with Buy on one side and Sell on the other. which appeared to be handwritten in blue ink said “We hope you find our decision maker handy.” the center circle on one side had the word YES and the other side NO.Ī P.S. It was custom made to the size of a $1 coin, with the the outer perimeter on both sides bearing our company name and phone number. In the big mailing campaigns I designed for my franchisees, a coin was in the envelope. The first challenge is to get the recipient to open the envelope, and the best way to do that is to make it intriguing by including an insert that is inescapably obvious. I expect that it would also be lower in cost than many PPC or social media campaigns. If I was still operating a business, whether B2B or B2C I would use snail mail for the simple reason that it is not fashionable and will therefore be more inclined to attract attention. Using pastel colored envelopes was a stroke of genius. What do you think? Is it something that still works? Maybe you are sending long letters out and I'm just not on the list? Or maybe this is just a daydream spawned from reading classic Halbert?Ĭlick to expand.That thread is well worth reading. What I haven't seen lately is the thick envelope that was the tell tale indicator of a multi page letter. It's a great way to let people in a geographical area know about your service. I still get postcard sales mail, I'm sure many here use them to promote your business. Would they still be as moved by tangible mail as they were when that was THE medium? "The Boomers" have a significant slice of the pie, and they buy stuff. Maybe something targeting an older client. I wonder if the right product for the right market is still the right fit for a direct mail letter campaign. Does that mean that directly mailing letters to prospective clients is an extinct relic of a bygone time?
#Send snail mail online 50 cents full#
It makes sense that the bulk of the marketing world isn't physically taking totes full of letters to the post office. Obviously, a multi page paper letter is an order of magnitude more expensive to send than the equivalent email. Good ones do grab your imagination and move you emotionally. I don't think I've received a long form sales letter in the snail mail in years. I'm reading "The Boron Letters" (strongly recommend, it's a read-it-again classic.) As I'm reading and in my mind "updating" the context, applying the ideas to the internet age, the thought hit me. Glad to be back.Īt the moment I had a thought that I wanted to throw on the table. It's been a roller coaster ride and maybe I ought to post a re-introducing myself thread. First, I've been away from the forum for a while.
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